Business executive Beth Comstock once stated, “Marketing’s job is never done.” In truth, marketing seems to exist within a state of constant transformation, forever changing the ways in which brands engage with consumers. Marketing has been indelibly changed by social media, leading to the rise of influencer and celebrity-led campaigns. There’s no doubt that marketing has altered dramatically over the past several decades, and for both small and large businesses across the globe, developing a strong strategy is essential to remaining competitive within a given industry.
Historically, New York City helped shape what we recognize as modern marketing. The city played an integral role in the cultivation of marketing beginning in the early 20th Century and has continued to impact the industry since then. And while traditional marketing ploys were confined to print, radio and television, the digital age has ushered in a new era of marketing. Today, marketing agencies across NYC have developed competitive digital strategies in order to help brands more effectively reach audiences. Marketing professionals across the city offer some of the industry’s greatest digital expertise, from influencer-led campaigns to content strategy. For NYC’s digital marketing community, helping brands succeed within the marketplace is key to solidifying the city’s standing as a leading marketing hub.
